Iva Keranova

I have a knack for simplifying complexity and finding solutions where others cannot. Constraints in a project are inevitable, but only a step into building something elegant!

With over 12 years of design experience I am passionate, adaptable, and self-driven designer, fascinated by human behavior and unconventional beauty.


Work
selected projects

ADP

Termination wokrflow redesign / Final Payment

Redesigned ADP’s payroll termination and final pay experience, transforming a fragmented manual process into a guided, data-driven workflow that improves compliance, transparency, and efficiency for practitioners handling offboarding.

  • One streamlined flow, all terminations in one place
  • Remove friction and unify actions
  • Audit-ready design
ADP

Manager review and approveal workflow

Designed ADP’s secure payroll approval workflow for managers, transforming risky, manual approval methods into a compliant and scalable system aligned with payroll standards.

  • Visualized the process and defind the problem
  • Aligned cross-functional teams
  • Prototyped a scalable solution
Aspirion

Training and onboarding

Led a cross-functional effort to rebuild training and onboarding process from mistrust to empowerment. Used system mapping and co-design to align stakeholders mpdernize the system and introduce in-app onboarding and tooltips.

  • Mapped the process pain points and gaps
  • Visual system & network diagrams
  • Proposed phased onboarding experiences
Aspirion

Optimizing workload distribution

Redesigned Compass, Aspirion’s analyst platform, to reduce complexity and scale efficiency. Removed AG Grid-style UI and introduced a card-based task view with contextual filters, role-based displays, and visual progress tracking.

  • 700+ analysts impacted
  • 20% increase in worked accounts/day
  • Time to first task significantly reduced
Aspirion

Note taking feature redesign

Redesigned the Note feature in Aspirion’s Compass platform to improve efficiency, readability, and user satisfaction. Introduced static, vertical note layouts with built-in templates and optimized typography to support faster workflows and reduce cognitive load for 700+ analysts.

  • Faster comprehension 
  • Cut time on account completion
  • Greater user confidence and satisfaction
Georgia Expo - CEB

ExhibitBackdrops.com homepage redesign

Redesigned EB's homepage to help the user understand the product line and quickly find the printed fabric solution they need. Through research, testing, and iterative prototyping, I streamlined the site’s structure, clarified product categories, and highlighted free design services.

  • 34% Decrease bounce rate
  • 14% Increase in return visitors
  • 4% lift in sales compared
Personal Project

Snack4Snack fun project

Diversified the office snacking practices

  • Personal project
  • Figma exploartion

Skills

Core Tools

Figma, FigJam, Miro, Framer, Adobe CS

Design Systems & Front-End

Waypoint, Tailwind CSS, Bootstrap, Component Libraries, Design Tokens, System Design

UX Strategy & Architecture

Journey Mapping, Information Architecture, Service Blueprints, Systems Thinking, Experience Design

Research & Data

User Research, Behavioral Insights, Usability Testing, Data Analysis, KPI Alignment

Interaction Design

Prototyping, Micro-interactions, Motion, Storyboarding, UX Detailing

Leadership

Stakeholder Alignment, Strategic Communication, Cross-functional Collaboration, Mentorship


More about me...

I draw some, especially on my helmets.. Some more drawings

black logo2
black logo2
black logo2
helmet drawn
helmet
paddle board

I designed some numbers See More

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new logo