Iva Keranova
I have a knack for simplifying complexity and finding solutions where others cannot.
Constraints in a project are inevitable, but only a step into building something elegant!
With over 12 years of design experience I am passionate, adaptable, and self-driven designer, fascinated by
human behavior and unconventional beauty.
Work selected projects
Termination wokrflow redesign / Final Payment
Redesigned ADP’s payroll termination and final pay experience, transforming a fragmented manual process into a guided, data-driven workflow that improves compliance, transparency, and efficiency for practitioners handling offboarding.
- One streamlined flow, all terminations in one place
- Remove friction and unify actions
- Audit-ready design
Manager review and approveal workflow
Designed ADP’s secure payroll approval workflow for managers, transforming risky, manual approval methods into a compliant and scalable system aligned with payroll standards.
- Visualized the process and defind the problem
- Aligned cross-functional teams
- Prototyped a scalable solution
Training and onboarding
Led a cross-functional effort to rebuild training and onboarding process from mistrust to empowerment. Used system mapping and co-design to align stakeholders mpdernize the system and introduce in-app onboarding and tooltips.
- Mapped the process pain points and gaps
- Visual system & network diagrams
- Proposed phased onboarding experiences
Optimizing workload distribution
Redesigned Compass, Aspirion’s analyst platform, to reduce complexity and scale efficiency. Removed AG Grid-style UI and introduced a card-based task view with contextual filters, role-based displays, and visual progress tracking.
- 700+ analysts impacted
- 20% increase in worked accounts/day
- Time to first task significantly reduced
Note taking feature redesign
Redesigned the Note feature in Aspirion’s Compass platform to improve efficiency, readability, and user satisfaction. Introduced static, vertical note layouts with built-in templates and optimized typography to support faster workflows and reduce cognitive load for 700+ analysts.
- Faster comprehension
- Cut time on account completion
- Greater user confidence and satisfaction
ExhibitBackdrops.com homepage redesign
Redesigned EB's homepage to help the user understand the product line and quickly find the printed fabric solution they need. Through research, testing, and iterative prototyping, I streamlined the site’s structure, clarified product categories, and highlighted free design services.
- 34% Decrease bounce rate
- 14% Increase in return visitors
- 4% lift in sales compared
Snack4Snack fun project
Diversified the office snacking practices
- Personal project
- Figma exploartion
Skills
Core Tools
Figma, FigJam, Miro, Framer, Adobe CS
Design Systems & Front-End
Waypoint, Tailwind CSS, Bootstrap, Component Libraries, Design Tokens, System Design
UX Strategy & Architecture
Journey Mapping, Information Architecture, Service Blueprints, Systems Thinking, Experience Design
Research & Data
User Research, Behavioral Insights, Usability Testing, Data Analysis, KPI Alignment
Interaction Design
Prototyping, Micro-interactions, Motion, Storyboarding, UX Detailing
Leadership
Stakeholder Alignment, Strategic Communication, Cross-functional Collaboration, Mentorship
More about me...
I draw some, especially on my helmets.. Some more drawings
I designed some numbers See More