Iva Keranova
I design real-time, high-stakes systems that make complex decisions clear. Senior Designer with 8+ years of experience shipping platforms where clarity, feedback, and reliability matter.
- Shipped compliance-critical workflows at ADP (termination, final pay, secure approvals)
- Led redesigns impacting 700+ analysts at Aspirion with measurable efficiency gains
- Built scalable UI patterns and component libraries to improve consistency and execution quality
Work selected projects
Termination workflow redesign / Final Payment
Designed a real-time, high-stakes workflow system that improves prioritization, reduces manual sequencing, and supports compliance-driven decisions at scale.
- State-aware alerting and guided transitions for urgent termination cases
- Bulk actions plus off-cycle routing to increase throughput in high-volume scenarios
- Dependency visibility (pay records and direct deposit status) to reduce uncertainty and rework
Manager review and approval workflow
Designed a secure, compliant payroll approval workflow that replaced risky manual approvals with a scalable, auditable system aligned with payroll standards.
- Mapped the end-to-end approval system and clarified decision points and failure modes
- Aligned Product, Engineering, and Compliance on a shared approach and quality bar
- Prototyped reusable patterns for safe approvals, exceptions, and confirmations
Optimizing workload distribution
Redesigned Compass, an analyst platform, to reduce complexity and scale efficiency by replacing grid-heavy UI with a clearer, role-aware task experience.
- Impacted 700+ analysts with improved clarity and navigability
- Increased worked accounts per day by 20 percent through better task focus
- Reduced time to first task with contextual filters and progress tracking
Training and onboarding
Led a cross-functional effort to rebuild training and onboarding from mistrust to empowerment using system mapping, co-design, and phased in-app guidance.
- Mapped gaps, pain points, and handoffs across teams to reduce friction and confusion
- Created system and network diagrams to align stakeholders on root causes
- Proposed phased onboarding experiences (in-app guidance, tooltips, progressive enablement)
Note taking feature redesign
Redesigned the Notes experience to improve readability and speed under high cognitive load, supporting faster workflows for 700+ analysts.
- Improved comprehension with clearer hierarchy, spacing, and typography
- Reduced time on account completion by lowering cognitive load and navigation friction
- Increased user confidence through templates and predictable layouts
ExhibitBackdrops.com homepage redesign
Redesigned the homepage to clarify product structure, reduce bounce, and improve discovery through research-informed IA and iterative prototyping.
- Decreased bounce rate by 34 percent by improving navigation and page hierarchy
- Increased return visitors by 14 percent with clearer categorization and value props
- Drove a 4 percent sales lift by improving product discovery and decision confidence
How I Work systems-first, execution-focused
Model the system
Make complexity explicit by mapping inputs, states, dependencies, and edge cases before committing to UI.
- State and decision models
- Dependency and risk mapping
- Edge cases and recovery paths
Prototype the behavior
Define hierarchy, transitions, and feedback loops with interactive prototypes so intent is unambiguous.
- Interaction states and transitions
- Hierarchy and clarity
- Usability validation and iteration
Ship with quality
Partner with engineering to protect fidelity through build, QA, and iteration, with performance in mind.
- Build-ready specs and standards
- Design QA in development
- Metrics and post-launch tuning
Capabilities
Core capabilities
Real-time systems UX (inputs, states, feedback, recovery), Workflow architecture and information hierarchy, Design systems and component strategy, Interaction design and UX detailing, Research to synthesis to measurable decisions, Implementation partnership and design QA, Accessibility and quality standards, Cross-functional leadership and mentorship
Core tools
Figma, FigJam, Miro, Adobe Creative Suite, Framer, Notion, GitHub
Systems and UI foundations
Design tokens, component libraries, responsive layouts, motion for feedback, error and edge case design, documentation standards
Acceleration tools
Figma Make, Otter.io, Lovable.dev, ChatGPT
Continued Learning
Prompt Engineering — Udemy (Issued Oct 2025)
Advanced Figma — Designlab (Issued Jan 2025)
Credential ID: ECb063
Human-Centered Systems Thinking — IDEO U (Issued Apr 2024)
Credential ID: 33321-3465336
More about me
I draw, especially on my helmets. It’s another way I stay close to composition, constraints, and craft. See more drawings
I designed some numbers. See more
