Iva Keranova

My focus is on crafting meaningful experiences through user-centered solutions. Passionate, adaptable, and self-driven UX/UI designer, fascinated by human behavior and unconventional beauty. I am a team player, with a fondness of meeting tight deadlines.

selected work (2018-2020)

Note taking feature redesign

How might we redesign the note feature to cut time in writing and ease the reading of the notes on the account?

My Role: As the only UX designer on the project. I created, ran, and analyzed research surveys and shadowed sessions with the users. Narrowed the problem and worked with the product owner and manager ideating the template functionality. I designed and prototyped the final solution.

Timeline: 4 Weeks

ExhibitBackdrops.com homepage redesign

How might we redesign EB's homepage to help the user understand our product line and quickly find the printed fabric solution they need?

My Role: Working for a small company often means limited resources as well as wearing multiple hats. However, for this project, I had a budget that...read more

Timeline: 3 Weeks

Redesign of a government website

How might we redesign Energy.gov to be a go-to hub for information about green living and alternative energy sources?

My Role: Our team of four completed interviews collected survey data and performed usability tests. We analyzed the research data together. I ideated, sketched, and prototyped the solution, and develop the design system.

Timeline: 4 Weeks

Arms of love case study

How might we design a charitable website that showcases transparency so that users want to donate?

My Role: I worked with a researcher to gather and analyze the data. My main contribution was ideating and visualizing the solution, the style guide, the lo-fi, and the hi-fi prototype. I collaborated with another designer in the first sketches of the logo.

Timeline: 3 Weeks
arms of love case study

Java Justice case study

How might we curate a coffee experience that allows coffee lovers to give back to the farms that produce the product they love?

My Role: I collaborated with two researchers and a designer to gather and analyze the data and defined the layout. I develop the design system, wireframes, hi-fidelity prototype, develop the shop page useing bootstrap.

Timeline: 3 Weeks
arms of love case study mb-5

Snack4Snack fun project

How might we make diversify the office snacking practices?

My Role: I created this project my own entertainment while being furloughed. I sketched and used illustrator to finalize the logo the prototype is built in Adobe XD

Timeline: 2~ Weeks
snack4snack logo


Ux Skills
  • Design Thinking
  • Design Sprints
  • Wireframing/Prototyping
  • HTML /CSS /jQuery
  • Adobe XD, Illustrator, Photoshop
  • Information Architecture


Besides my passion for design and all, I adore the outdoors, hiking, bicycles, longboards, paddleboards, rollerblades, skis, and more.

My indoor free time is spended drawing, taking care of my plants, reading, rearranging furniture, and watching sitcoms. I also have a slight addiction to the Adobe XD daily challenges. I adore Illustrator and often use it for funzzies. Here are some personal projects of mine.

Some drawings, link to even more official drawings

black logo2
black logo2
black logo2

I like to spray paint/sharpie on my gear

helmet drawn
paddle board

I designed some numbers See More

black logo2
new logo